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Motorsport Audience of the Future
Date14 Feb 2018
Event TypeShow / Conference (Cars)
LocationDigital Catapult, London
CountryUnited Kingdom
Web Sitewww.the-mia.com
ContactName : Emilie Gessen
emilie.gessen@the-mia.com
Tel : 02476 692600
NotesMotorsport Audience of the Future
Initial Collaboration Meeting

14 February 2018 - 09:30-13:30
Digital Catapult, London

£33 million NEW funding launched -
Motorsport Engineering to meet the Creative Industry

In line with the recent UK Government’s Industrial Strategy`s objective to “Grow an Audience of the Future”, Innovate UK has announced a £33 million funding competition.

This funding initiative is appealing to the UK creative industry; encouraging the collaboration of this world-leading sector with motorsport engineering. The aim is to engage a new audience using immersive technologies such as Virtual Reality (VR), Augmented Reality (AR) and Mixed Reality (MR).

This is a brilliant opportunity for both sectors to join forces and create the next generation of products, services and experiences that will capture the world’s attention and position the UK as the global leader in immersive technologies.

Join us at the first Meeting of Collaboration for Motorsport High-Performance Engineering and the Creative Industry:

Hear details of the £33 million funds from Innovate UK - what is available and how funding will be released;
> Meet new potential partners;
> See relevant case-studies to stimulate and ignite new ideas;
> Discuss the opportunities in an Open Forum with leaders from both industries and government agencies;
> Agree an application plan for some of the £16 million available as an early Demonstrator.

We strongly advise your attendance. This event is FREE TO ATTEND and EXCLUSIVE to MIA MEMBERS engaged in high-performance engineering or companies operating within the creative industry.

When and Where
14 February 2018 - 09:30-13:30

Digital Catapult
101 Euston Road
London NW1 2RA

Free-to-attend for MIA Members only.